Our Story

The Story Behind Every Wag

Long before the stores, spas or website — even before that tiny spark of an idea — there was love.

Founder with her dog Sara
Our Founder

In 2008, a Bundle of Love Named Sara bounded into our lives and made our family whole.

Unquestioningly, she showered us with affection, expanded our hearts and showed us the way to pay it forward.

"Long before the stores, spas or website — even before that tiny spark of an idea — there was love. The kind of love you can only share with a pet."

— Rashi Narang, Founder

A heartfelt promise made to Sara sparked a mission that we have now made global — for every home to experience the joys of raising pets as family. By creating and curating innovative products and services, we wish to empower pets and their families to live their best life together.

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Our Mission

For Every Home to Experience the Joy of Raising Pets as Family

By creating and curating innovative products and services, we wish to empower pets and their families to live their best life together.

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What We Stand For

Our Values

Science & Heart

Every decision we make is grounded in research and driven by genuine love for animals.

Quality & Innovation

We take pride in the blend of innovation, quality and heaps of love in everything we offer.

Community Impact

Our mission extends to dogs and cats in need — in shelters and on the streets.

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Our mission also extends to the countless dogs and cats in need, in shelters and on the streets of India.

For them, we run our non-profit initiative, HUFT Foundation. Through this, we bring together and empower a community of animal lovers, partner NGOs, individual caregivers and customers to build a kinder world for animals who need helping hands.